Dash’s Pineapple Pup Costume Contest is an annual social media contest that plays with the fun, quirky nature of the Staypineapple brand. In the past, the look and feel have pretty much been the same; focusing on previous entries in a collage style. For 2023, our team decided to change it up by adding in motion graphics and illustrations to add a dynamic edge to the contest. In collaboration with our marketing team, we worked together to produce a timeline that included the launch, voting, and announcement of the finalist. This change in format led to increased followers and traction online, running the contest on Instagram and Facebook.
Deliverables - illustrations, contest poster, guest room tv motion graphics, social media static and motion graphics, blog imagery and email imagery.
This contest was created in collaboration with Casey Barks, Della Rae Carriere, Yvonne Worden, Peter Hand, and Staypineapple’s Marketing Team.