Closing Partner, LLC is a full service New Jersey title insurance company. After more than 10 years in business, the company needs to redesign their branding to acquire more business from new clients and to establish themselves as a formative business. The solution was to design a new identity and create a new identity system that reflects Closing Partner’s values as well as the collateral to go along with it: a business cabinet, signage for their new office, and other collateral.
Website: www.closingpartner.net
Deliverables: Logo Refresh, Business Cabinet, Signage, Website
Project was created in collaboration with Jan Callahan
Lokey Products is a line of Magic Mushrooms homegrown in the PNW. Lokey Products does not have a logo or packaging for both. The packing needs to not only function as packaging for the mushrooms but also a variety of other products - including edibles like brownies, rice crispies, etc. The inspiration for Lokey Products came from the mythical god Loki, their ability to adapt to many different forms. We used a gold and green color pallet to complement the holographic bags. It was also decided for each strain to feature local artist’s illustrations to compliment the colors on the bag as opposed to the identity color pallet.
Deliverables: Logo, Identity Color, and bag labels
This project is hypothetical.
Parlor Popsicles strives to provide the highest quality fruit and vegetable popsicles to their health-conscious customers at a reasonable cost. Parlor is a new company that needs to establish itself as a healthy dessert store to cater to those trying to be healthy but don’t want to sacrifice their sweet tooth. The goal was to create an identity system for the brand including a logo, business cabinet, a packaging system for the popsicles. This also includes a menu and a storefront, as well as a bicycle food cart.
Deliverables: Logo, Business Cabinet. Menus, Packaging System, Food Cart
This project was created as a part of my senior portfolio at The Art Institute of Seattle.
Vivace! Choral Program is a non-profit organization that mentors children in 4th - 12th grades. This program teaches children vocal technique, theory, history, movement and performance while nurturing their artistic skills. These choirs are featured up and down the west coast and have even performed in Washington DC. Vivace! Choral Program is established, but their branding is inconsistent over their collateral. To create formalize their logo and provide a style guide that enforces the brand’s look and feel.
Deliverables: Logo and Style Guide
This project was created as a part of NOVO Red, a Design firm that specializes in providing pro-bono graphic design work for non-profits in the Puget Sound Area.