Giving Tuesday is a yearly fundraiser for local non-profit groups. With ogo assets provided by the Giving Tuesday organization, the concept was to feature a “mascot” of sorts to show people around the Museum through photography. These photographs (produced & edited by me) will be featured in a 5-email campaign with corresponding social media posts, website pop-up and thank you (to those who donated). This campaign was a fusion between the collections and marketing teams, producing photography that showcased the Museum in a different light and generating thousands of dollars in donations.
Deliverables: Email graphics supported by photography, social media & email campaign, website pop-up and thank you postcard.
Project was created in collaboration with Katy Ahrens, Julie Wilbert, as well as the Marketing and Development Departments.