At Staypineapple, the marketing team always tries to capitalize on holidays to celebrate. When it comes to Mother’s Day, we try to celebrate in the food & beverage outlets onsite (special menus, drinks, etc). However, for Pineapple Bistro & Bar (located at The Maxwell Hotel) the restaurant has a bit more of a relaxed feel, not warranting a special menu. Our team thought - “what about pet moms?”, this unique angle allowed us to team up with Seattle Humane Society, a local non-profit animal shelter in the Seattle area. We took advantage of their “cuddle vans” to bring dogs & cats for guests to enjoy in our hotel lobby. Using an illustrative style and playful feel, we executed a campaign that authentically merged both our brands, leading to a successful awareness campaign onsite.
Deliverables - event poster, blog post, email graphics, social media motion graphics, onsite signage & menus
This event was created in collaboration with Casey Barks, Della Rae Carriere, Yvonne Worden, Peter Hand,
Staypineapple’s Marketing Team, and the Marketing team at Seattle Humane Society.